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Using AI in property marketing, where should the line be drawn?

Using AI in property marketing, where should the line be drawn?

AI is changing the way properties are presented online, but at what point does visual enhancement become misrepresentation? A look at where realistic presentation ends and artificial fantasy begins in modern property marketing.

On Influencers, Integrity, and the Quiet Power of Being Genuine

On Influencers, Integrity, and the Quiet Power of Being Genuine

A personal reflection on how social media marketing has changed — and why honesty, empathy, and real enthusiasm still matter.

Marbella property Market post “Brexit”

Marbella property Market post “Brexit”

Of course "Brexit", the process of the UK withdrawing from the EU, has not yet happened, but we are nevertheless being asked by both buyers and sellers as to what the impact is going to be on the Marbella property market.

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