When is Marbella not Marbella?

When is Marbella not Marbella?

Estate Agents are often criticised for stretching the boundaries of Marbella but it would appear that popular culture has a hand in the development and expansion of “Brand Marbella”.


Marbella, la Concha Mountain

There is a great cachet to the brand “Marbella”.   The playground of the rich and famous and the natural Southern European home of the glitterati has been further glamourised by its regular appearance on TV reality shows particularly for the UK market including the likes of Towie (The only way is Essex) with its spin-off “The only way is Marbs” and the rather less successful “Life on Marbs” which has now been cancelled and will not return for a further series..   Now we have Elliott Wright: Playa in Marbella.  This latest show which itself is a spin-off of Towie stretches the Marbella brand further.  Elliott Wright’s new restaurant Olivia’s is, so far as the TV show is concerned, part of Marbella’s glamourous restaurant scene.   In actual fact Olivia’s is located In La Cala de Mijas in what was the old Mijas Playa Restaurant, which is part of Mijas Costa and some 30 Kms from Puerto Banus.  However, thanks to some clever editing on the TV show you have the impression that Olivia’s is actually in Puerto Banus.  This may come as a great disappointment to holiday visitors who on arriving at Puerto Banus or Marbella are hoping to visit the scene of this latest TV reality show.

Here is the location of the restaurant :

 

 


The simple fact is that a programme about Elliott Wright opening a restaurant on Mijas Costa would not have the same audience pull or sense of glamour that is brought to the show by using the brand Marbella.   When you read the Trip Advisor reviews for the restaurant they are mixed to say the least and you are left wondering whether the ones that give rapturous praise where enjoying the meal or the quasi celebrity experience.   It was interesting that in general the reviews in English give very much more praise than those in Spanish which would indicate that the Marbella brand from the TV show may well impact on the customer’s impression of the dining experience.

It is worth noting that so far as these TV shows are concerned, Puerto Banus, a part of Marbella is in fact “Brand Marbella”.  The beautiful Old Town and Marbella itself are hardly given a mention.  It is the bars, night life and designer shopping with brands such as Louis Vuitton in Puerto Banus which encapsulate popular culture’s “Brand Marbella”

On Facebook we frequently see people posting their holiday photographs with the captions view from my apartment in Marbella, breakfast in Marbella etc. but when you look at the photos the apartment is actually in Calahonda ore breakfast is being taken in Estepona.   This understandable if you are living in the UK and you tell people you are going to Mijas Costa you will most likely get a blank lookm.  Say you are off to Marbella and they will immediately understand what you are talking about.

It is not therefore surprising that for Estate Agent marketing the boundaries of Marbella and are being pushed further afield in order to help sell the product.   We sell a lot of property just outside the Marbella Municipality limits, which in the east is Cabopino and San Pedro / Guadalmina in the west.   When we are selling for example a beachside apartment in Costalita we have to mention its proximity to Marbella It is after all only 10 minutes’ drive from Costalita to Puerto Banus and with prices significantly lower here than they would be in Puerto Banus it becomes very attractive proposition for property buyers.

We are currently marketing, for sale, a 2 bedroom 2 bathroom apartment in Puerto Del Almendro, a very pleasant location up on the Ronda Road, just outside Pedro and located in the municipality of Benahavis and not Marbella.  With an asking price of 199,950 Euros this apartment is much less expensive than the equivalent in Puerto Banus and it is only 10 minutes drive away from all that Marbella has to offer.   In marketing the property we will be sure to emphasise this point and have no doubt that the eventual buyer will be telling their friends and family, quite correctly that they will be coming to visit their holiday home in Marbella.

The term "Marbella", has in recent years become the general term for the western Costa del Sol and as such we are involved in the marketing and growth of the brand.   It is a fantastic vibrant brand and we are pleased to work with it and to help it grow.

If you are interested in looking for property, be it an apartment or a vslla,  in the greater Marbella area we will be more than happy to help you find whatever it is you are looking for.  All you need do is give us a quick call on (0034) 952 90 52 00  or send a quick e-mail to us at , please include your telephone number and we will be sure to call you back. 

 

Quick Links

Villas for sale in Marbella

Appartments for sale in  Marbella

 

 


We use cookies to ensure you get the best experience on our website Accept cookies More Info